
Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found.
AI-generated relevance labels slightly improved App Store search conversions
In a new study titled Scaling Search Relevance: Augmenting App Store Ranking with LLM-Generated Judgments, a group of Apple researchers explored whether LLMs could help improve App Store search results by generating the relevance labels used to…

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