A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at 26%.
A Harvard Business Review article by researchers from Boston Consulting Group and the University of California, Riverside reports that 14% of 1,488 full-time U.S.-based workers surveyed experienced what the authors call “brain fry.”
They define it as mental fatigue from excessive use of, interaction with, or oversight of AI tools beyond a person’s cognitive capacity.
What The Study Found
The study identified AI oversight as the…

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