Sunday, March 8; It’s International Women’s Day and the Indian men’s team is about to play in the T20 World Cup final, eventually winning it handsomely. So chances are your Sunday began and ended with some celebrations and joy. And the same was the case for Quick Commerce apps.
If social media created the category of “moment-marketing”, quick commerce apps like Blinkit, Instamart, Zepto, JioMart, BigBasket and others are taking this to the next logical step: “moment commerce”.
Call it micro-occasions or catering to impulse…

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