Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom.
What They Found
The report surveyed 1,200 U.S. business decision-makers. Among respondents, 73% said they trust peer recommendations when evaluating business purchases. That’s well ahead of vendor websites (55%), search engines (54%), review sites (46%), AI chatbots (39%), and social media (36%).
The gap between peer trust and AI chatbot trust stood out. Only 18% of respondents said…

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