On an earnings call today, an ASUS executive admitted that Apple’s more affordable MacBook Neo is a “shock” to the PC industry (via PCMag). In the U.S., the MacBook Neo starts at just $599, or at an even lower $499 for college students.

“Given Apple’s historically very premium pricing, launching such an affordable product is certainly a shock to the entire market,” said ASUS’s Chief Financial Officer Nick Wu, according to a transcript of the earnings call published by Seeking Alpha. His comment was…

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