5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview

March 11, 2026

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I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger.

Liz talked a lot about the future of Search. Here are the five most interesting parts.

Will Agents Eventually Do Most Of The Activity On The Web?

Yes, but not all of the interaction. Liz said:

“I certainly think there will be a world where agents are doing a lot of interaction on the internet, not just people. I personally don’t believe in a world where it’s all agents, in the sense that I still think that people sometimes…

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