D2C baby products brand R for Rabbit has nearly doubled its scale over the past two years, growing from Rs 128 crore in FY23 to around Rs 250 crore in FY25. Despite the rapid expansion, the company managed to maintain a near break-even position during the last fiscal year.
R for Rabbit’s revenue from operations increased 47.6% year-on-year to Rs 251 crore in FY25 from Rs 170 crore in FY24, according to its consolidated financial statements sourced from the Registrar of Companies.
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Founded by husband-wife duo Kunal and Kinjal Popat, R for Rabbit…

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