Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to type in. AI is great at figuring out which keywords to use, what’s the optimal creative, and generating all of that.
The third piece is the most nascent: ads in new experiences. The general philosophy we have is to build a great consumer product, then figure out monetization. Because the business is so strong and healthy, that’s a luxury we have.
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