For most of the past 20 years, growing travel marketing meant producing more and more output. This happened because success depended on building additional landing pages for new destinations, publishing steady streams of blog posts to capture long-tail searches, translating and localizing content to enter international markets, and manually refining campaigns to squeeze small gains from organic and paid channels. So when time, budget, or team capacity ran out, growth usually slowed with it.
AI changes that model, but not simply because it can…
