Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes.
Google expanded access to Merchant Center for Agencies, moving the product from pilot into general availability in the United States and Canada. At the same time, a recent Ads Decoded discussion clarified several assumptions advertisers often make about Smart Bidding and campaign “cold starts.” Outside of Google, the newly released State of PPC 2026 report provides a useful snapshot of…

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