General Catalyst, a venture capital firm that has recently transformed into a broader financial services company, is in talks with investors to raise about $10 billion in new funding, according to people familiar with the matter.
The discussions are early and the fundraising targets could change, said the people, who asked not to be identified discussing private information. The money would be spread across several vehicles, including the company’s growth and early-stage venture funds, one of the people said.
A representative for General Catalyst…
