
Edgar Cervantes / Android Authority
TL;DR
- Amazon is rebranding ad-free Prime Video as Prime Video Ultra and raising pricing from $3 to $5 a month.
- 4K UHD video and Dolby Atmos sound will only be available to Ultra subscribers
- The new pricing structure takes effect on April 10.
It wasn’t even that long ago when Amazon Prime Video was still the rare example of a video streaming platform that hadn’t succumbed to the temptation of shoving ads down everyone’s throats. But by 2024, Bezos and company…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)