ActiveCampaign’s CRM supports highly granular, conditional-branching logic (if/then statements based on site visits or lead scores), which is significantly more complex than the template-based automations found in Brevo and Mailchimp. It has a high degree of automation, sending emails based on a deal’s pipeline stage without additional input from me.
(Credit: ActiveCampaign/PCMag)
It also includes a built-in, AI-driven lead scoring system that uses predictive AI to remove the manual tedium and…

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