Luxembourg-based startup RoasterCup wants to make it easier to access high-quality artisanal products while helping independent producers reach customers beyond their local markets.
The idea came from a simple observation. While working at Amazon, one of the co-founders noticed that many artisanal producers of fresh goods didn’t really have a marketplace adapted to their needs. Selling products like specialty coffee, tea or chocolate internationally comes with specific logistical challenges, and most existing platforms were not…

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