Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living.
Green said the data showed that individual SEOs have “minimal” web-wide impact compared to CMS platform defaults.
He wrote:
“If you are really determined to have an impact outside of your specific clients … you need to be nudging WordPress or Wix or Shopify.”
We’ve been tracking CMS market share at Search Engine Journal since WordPress crossed 39.5% of all…

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