Would you let an AI agent spend $50,000 of your company’s budget without checking its work?
Probably not.
Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO strategies, heck, even the acronym AEO/GEO. And on the paid side, we’re all obsessing over how OpenAI might place banner ads inside ChatGPT.
It’s time to move the conversation from “How do I optimize my website for an LLM?” to “How do I optimize my brand for an autonomous agent?”
The real shift is about who makes the decision. As we move toward agentic…

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