DrinkPrime, India’s fastest-growing IoT-enabled water purifier subscription platform, today announced that it has raised USD $2.2million (INR 20 crores), led by Mirabilis Investment Trust and Artha Continuum Fund.
The newly raised capital will be deployed to fuel geographic expansion, strengthen its technology platform, and scale operations. Key areas of investment will include enhancing the company’s IoT and data capabilities to improve device monitoring, predictive servicing, and customer experience. Additionally, the company will expand its field service infrastructure to ensure faster service delivery and consistent service quality, and will invest in R&D and new product development aligned with evolving consumer lifestyle needs.
“The funding round will help us continue strengthening our product portfolio and innovation pipeline, so more households can access modern purification technologies tailored to evolving water conditions and lifestyle needs. Our mission has always been rooted in ‘Water for All,’ and this capital will help us move closer to that goal by making safe, reliable drinking water more accessible and affordable for urban households,” said Vijender Reddy, Co-founder and CEO of DrinkPrime.
For the Artha Continuum Fund, the investment reflects confidence in both the market opportunity and the quality of execution. “Categories built around essential infrastructure demand both operating discipline and capital efficiency”, said Anirudh A. Damani, Managing Partner at Artha Continuum Fund. “What stood out to us was the team’s ability to build a category with strong unit economics while maintaining execution rigor. They have shown clarity of vision and the discipline required to scale responsibly, which is exactly the kind of foundation we look for when backing companies building long‑term market leadership.”
Founded in 2016 by Manas Ranjan Hota and Vijender Reddy Muthyala, DrinkPrime was built to address the challenge of access to safe and reliable drinking water in urban India through a subscription-based model. Since then, the company has expanded its presence across multiple cities and today serves a growing customer base of over 200,000 households.
DrinkPrime has expanded its product portfolio with the launch of Copper, Alkaline, and Under-the-Sink purifiers on subscription, invested in AI to enhance customer experience, and expanded into offline retail distribution.
Commenting on the company’s expansion plans, Sanjay Sunku, Chief Operating Officer at DrinkPrime, said, “This capital will help us accelerate our growth as we scale DrinkPrime to 20 cities and work towards serving one million households over the next three years. Our focus will be on strengthening our service operations and infrastructure to support this scale while continuing to build technology-led solutions to address India’s drinking water challenges, while also expanding into high-growth Tier-II cities and strengthening its offline retail distribution channels.”
Commenting on the investment, Srinivas Seshadri, Head – Investments at Mirabilis Investment Trust, said, “We are delighted to back the strong technology and R&D-focused team at Waterwala Labs, led by Vijender, Sanjay, and Manas. India faces a significant challenge around water availability and quality, driven by increasing pressure on natural resources and rapid urbanisation. DrinkPrime’s mission of making safe drinking water accessible aligns well with our belief in supporting businesses that build sustainable solutions for everyday challenges. We believe their efforts will meaningfully contribute to the broader national vision of ensuring access to safe drinking water for all Indians.”
Alongside product innovation, the company continues to innovate and expand its product portfolio. DrinkPrime is also strengthening its customer operations and service infrastructure to support its growing customer base and ensure consistent service quality across cities.
Over the next 12–18 months, the company will focus on three strategic priorities: driving profitable growth across markets, strengthening offline distribution and retail partnerships, and accelerating R&D through new product development and data-backed IoT upgrades. DrinkPrime also plans to invest in AI-led operational processes to further enhance the customer experience and service efficiency.
About DrinkPrime
Founded in 2016, DrinkPrime is a subscription-based water purifier service that provides safe drinking water without the high upfront costs and maintenance hassles of owning a purifier. Using smart technology and flexible plans, DrinkPrime ensures households across India can access dependable purified water with ease.
About Artha India Ventures (AIV):
Artha India Ventures is the single-family office of Ashok Kumar Damani, and the first and only Indian family office to sponsor a SEBI-registered microVC platform. Since 2012, AIV has invested in 135+ startups with 34 exits across India, the US, Israel, Africa, and the UK – including market leaders such as OYO Rooms, Rapido, Purplle, Icon Build, and Karza Technologies. AIV also develops and operates renewable energy assets across India. Recent standout exits include a 114x return on its early investment in Exotel, a 35x return from InterStellar, and Artha Continuum Fund’s investment in Biryani By Kilo.
About Artha Continuum Fund (ACF):
Artha Continuum Fund is a growth-stage venture capital fund backing high-potential companies across India from pre-Series A through Series C. Sector-agnostic by design but guided by themes such as Premium Consumption, Fintech Infrastructure, Applied AI, Deeptech, and SpaceTech, ACF leverages the broader Artha ecosystem to provide sustained support to its portfolio companies.
Mirabilis Investment Trust
Mirabilis Investment Trust is the direct investing vehicle of the Family office of Mr. K Dinesh (co-founder of Infosys). Mirabilis invests in both listed and unlisted businesses with a strong focus on unit economics, growth, and governance.
