MANNLICH, a direct-to-consumer men’s grooming brand, has secured $294K in a Seed funding round led by BeyondSeed to strengthen its R&D capabilities and expand branding efforts. The brand focuses on providing affordable German-quality grooming products to the Indian market.
The Indian men’s grooming market is evolving, and Bengaluru-based brand MANNLICH is tapping into this shift with its promise of German-quality, affordable grooming solutions for the everyday Indian man.
The company has raised $294K in a Seed funding round, co-led by BeyondSeed and supported by prominent angel investors, including Arjun Vaidya (Founder of Dr. Vaidya), Megha Sabhlok (Co-Founder of Just Herbs), and others. The fresh capital will help the brand focus on R&D, branding, and scaling its product offerings.
4x Year-on-Year Growth with Sound Unit Economics
Since its inception, MANNLICH has managed to achieve impressive year-on-year growth, currently operating at an Annual Recurring Revenue (ARR) of $1.5 million. Remarkably, it has maintained profitability and remained bootstrapped from the outset, a rare feat for a direct-to-consumer brand.
Pritam Kudev, Co-Founder of MANNLICH, emphasized that the brand’s growth reflects a disciplined approach to execution, with a focus on making high-quality grooming products accessible and effortless for Indian consumers.
“Our mission has always been simple: bring German-quality grooming products within reach of every Indian man, making self-care effortless, accessible, and completely stigma-free,” said Kudev. “We’re now positioned to scale and bring our vision to more people across India.”
A Differentiated Proposition in Men’s Grooming
The men’s grooming market in India is rapidly growing, with consumers increasingly seeking quality, effective, and affordable products that suit their needs.
MANNLICH stands out by focusing on quality, affordability, and usability — key factors that make it appealing to a broad consumer base. By combining dermatologically tested formulations with German-quality standards, MANNLICH is setting a new benchmark for everyday grooming solutions in India.
Kuldeep Mirani, Group CEO and Co-founder of BeyondSeed, highlighted the brand’s strategic positioning. “What stood out to us about MANNLICH is the clear vision of making German-quality grooming accessible to Indian men. The brand’s commitment to quality and affordability sets it apart in a competitive market.”
Omnichannel Growth and Consumer Trust
MANNLICH has established a strong omnichannel presence, ensuring its availability across both its own D2C website and major platforms like Amazon, Flipkart, Blinkit, InstaMart, BigBasket, and Tira Beauty. The brand enjoys strong consumer trust, maintaining an average rating of 4.5/5 across these platforms.
This solid consumer base and sustained brand loyalty underline MANNLICH’s potential for further expansion, as it continues to strengthen its market presence.
Focus on R&D and Future Expansion
With the new funding, MANNLICH plans to invest in R&D to develop new, innovative products tailored to the needs of Indian consumers. The company is also focusing on expanding its team in critical areas, particularly branding and marketing, to support its growing presence across India.
“We are excited to take the next step in our journey,” said Nikunj Biyani, Co-founder of MANNLICH. “The investment will enable us to continue innovating and growing our brand while reaching more consumers, especially through quick commerce and retail channels.”
The Road Ahead
The funding marks a crucial milestone for MANNLICH as it shifts from an emerging brand to a leading player in the Indian men’s grooming market. As it expands its product range and strengthens its distribution channels, the brand is poised to capitalize on India’s rapidly evolving grooming market, which is set to continue growing in the coming years.
With a focus on quality, affordability, and continuous innovation, MANNLICH is well-positioned to shape the future of men’s grooming in India.
