Contemporary innerwear and shapewear brand Pinq Polka has raised ₹4 crore in a Pre-Series A led by Inflection Point Ventures (IPV). The capital will be deployed to scale marketing for the brand’s shapewear category, strengthen its team, and support working capital requirements.
Founded with the vision of building a comfort-first innerwear and shapewear brand for modern Indian women, Pinq Polka has rapidly scaled its presence in the lifestyle and personal wear segment. The brand gained national recognition after its appearance on Shark Tank India Season 4, which significantly accelerated its visibility and growth.
Over the past three years, the company has recorded nearly 19X growth, with revenue increasing from ₹1.22 crore to ₹20 crore driven by strong consumer demand, product innovation, and a robust international supply chain.
Commenting on the investment, Vinay Bansal, Founder CEO, Inflection Point Ventures, said, “The innerwear and shapewear market in India is evolving rapidly as consumers increasingly prioritise everyday comfort, fit, and self-expression. Pinq Polka has built a differentiated brand by focusing on real consumer needs and creating products that resonate with modern women. Their strong growth trajectory and brand recall position them well to scale in the fast-growing lifestyle and shapewear segment.”
Founded in 2017 by Manveen Ssharma, Pinq Polka was created to address the gap in the innerwear and shapewear industry where comfort, fit, and real-world functionality were often overlooked. The brand designs products aimed at supporting the lifestyle of modern women who prioritise both comfort and confidence. Built on insights, designed for impact—PINQ POLKA is redefining innerwear through research-led innovation.
Manveen Ssharma, comes with over a decade of experience in marketing, brand building, and consumer engagement. She previously worked with leading organisations, including JSA, gaining extensive experience in marketing and operations. She is supported by Mandeep Singh, Chief Strategist at the company, who brings significant experience in sales and business strategy, having held leadership roles at companies including Pernod Ricard.
Manveen Ssharma, Founder, Pinq Polka, said, “From day one, PINQ POLKA has focused on solving real, often overlooked challenges in women’s innerwear through thoughtful design and research. With Inflection Point Ventures coming on board, we’re accelerating our vision to build India’s most trusted comfort-first innerwear and shapewear brand—one that not only innovates consistently, but also leads the category in how women experience everyday essentials.
India’s lingerie and intimate wear market is witnessing strong growth and is currently valued at ₹50,000 crore, with projections indicating it could reach ₹90,000 crore by 2030-31. Within this expanding market, shapewear and accessories are expected to contribute nearly 10%, while comfort wear could account for close to 20%, reflecting changing consumer preferences toward comfort-focused lifestyle products. The growth of this category is driven by increasing awareness about fit and wellness, rising disposable incomes, and evolving consumer attitudes toward innerwear and personal comfort.
About Pinq Polka
Founded in 2017 by Manveen Ssharma, Pinq Polka is a contemporary innerwear and shapewear brand focused on delivering research-driven comfort-first products for modern women. The brand aims to build India’s most trusted intimate lifestyle label by solving everyday comfort and fit challenges faced by women.
About Inflection Point Ventures
Inflection Point Ventures is one of India’s largest angel investing platforms with 24,000+ CXOs, HNIs, and professionals investing in startups. The firm has invested ₹1200+ crore across 280+ startups and also launched a $50 million Category II VC fund, Physis Capital, focused on Pre-Series A to Series B startups.For Media Queries
