French beauty and cosmetics major L’Oréal is in advanced discussions to acquire a majority stake in direct to consumer (D2C) personal care startup Innovist, according to a Moneycontrol report.
Innovist operates brands such as Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals.
According to the report, the proposed deal is expected to value Innovist between $350 million and $450 million (Rs 3,240–4,170 crore).
The move comes as L’Oréal looks to strengthen its position in India. The report added that L’Oréal is expected to initially…

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