So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your analytics show strong engagement, and your team is proud of the work.
Then someone asks ChatGPT a question your library answers perfectly, and the response cites a competitor. Not because the competitor was more accurate or more thorough, but because they published original benchmark data that the model could not find anywhere else. Your content…
