Food delivery major Zomato has increased its platform fee from Rs 12.5 to Rs 14.9 per order, representing a 19.2% jump as the company focuses on improving margins. The move came at a time when growth in the food delivery business is expected to slow compared to the past.
The platform fee is a fixed charge levied on every order, over and above delivery charges and taxes. While the Rs 2.4 increase may appear marginal for users, it can translate into a meaningful revenue boost for the company, given the scale at which it operates.
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