
Amazon views India as a long-term investment market, citing the early-stage nature of e-commerce and strong macroeconomic fundamentals and upbeat consumer sentiments as key growth drivers, a senior company executive said, according to a PTI report dated March 22, 2026. Amazon’s Vice President of Operations for India and Australia, Abhinav Singh, stated that the company’s recent move to expand its ‘zero referral fee’ coverage to 12.5 crore products—up from 1.2 crore items in 2025—has received a positive response from sellers.

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