
Bharti Airtel, the second-largest telecom operator, once offered a lifetime prepaid plan to the consumers. We are talking about the 2010s era, where 3G was still new. India has always been a price-sensitive country. To expand the business and ensure more people are motivated to get a SIM in those years, Airtel had launched a lifetime prepaid plan. What was even more cool about this plan was that users were getting it for under Rs 50. This plan cost Rs 49 for the new users, and the existing users could get it for Rs 48.
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