In his Power On newsletter over the weekend, Bloomberg‘s Mark Gurman opined that most of Apple’s product announcements this month “were as incremental as ever.”

For example, he said the latest AirPods Max being named “AirPods Max 2” is a “massive stretch” given the headphones received the H2 chip and little else.
AirPods Max 2 did gain many new features overall, including increased active noise cancellation, improved sound quality, Adaptive Audio, Personalized Volume, Conversation Awareness, Voice…

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