Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and better visibility into where budget is going.
The updates include first-party audience exclusions, budget reporting, expanded audience reporting, and placement reporting segmented by network.
Read on for more updates and what this means for your campaigns.
New First-Party Audience Exclusions
The first update Google announced was framed around more precise steering…
