
The Ministry of Culture on Friday signed a Memorandum of Understanding (MoU) with YouTube to promote and amplify India’s traditional folk and tribal music on the global stage. The agreement was formalised in the presence of Union Minister for Culture and Tourism Gajendra Singh Shekhawat, Culture Secretary Vivek Aggarwal, and YouTube India Managing Director Gunjan Soni.
Strengthening India’s Creative Economy
Describing the initiative as a significant step toward preserving India’s cultural heritage, Shekhawat said the collaboration aligns with the…

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