OpenAI’s decision to axe its AI video generator Sora, and stop work on a potentially controversial adult mode for ChatGPT may have been what got most of the attention this week, but it has also killed off a little-used shopping feature inside the flagship chatbot.
Instant Checkout, first introduced in September 2025, allowed users to make purchases from Shopify, Etsy and Walmart sellers without leaving ChatGPT. Users could feed ChatGPT a prompt like “best running shoes under…

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