You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once.
But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured out something you haven’t yet. Google transformed GBP from a directory listing into a live engagement surface, and businesses that treat it like the former are quietly bleeding map pack…
