A large dust cloud hovers over the otherwise clear Johnson Valley in Southern California. Just past the town of Lucerne Valley, a plot of public land is filled with all manner of off-road vehicles: dirt bikes, first-gen Toyota trucks with welded roll cages, brand-new Broncos, tiny four-wheelers piloted by children, and UTVs. RV campsites sprawl into the desert on either side, a temporary structure houses a bar and restaurant, and the road ends at a vendor village that could rival a small county fair.

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