Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable.
AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored of the +2,000-word article answering “What time does X start?” Or recipes where the ingredient list is hidden below 1,500 words about why daddy didn’t like me.
In response to this, publishers say it will be important to focus on more original investigations…
