Amazon has placed its bet on a service that has struggled to thrive in the West.
On March 17, the company started testing a 30-minute delivery service in select locations across the U.S, alongside one- and three-hour delivery options across thousands of American cities.
The move marks a renewed push into quick commerce — a model that has struggled to take hold in Western markets.
Amazon hasn’t entered this experiment blind. It has been running a 10-minute delivery service in…

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