This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get your content cited in AI responses. This article goes deeper: the protocols forming the infrastructure layer that make everything else possible.
The early web needed HTTP to transport data, HTML to structure content, and the W3C to keep everyone building on the same foundation. Without those shared standards, we’d have ended up with a fragmented collection of incompatible networks instead of a…

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