For more than a decade, Google’s share of global search traffic barely moved. It hovered between 91% and 93%, and the SEO industry built its workflow around that reality.
As of March 2026, StatCounter data shows Google at 90.01% of worldwide search traffic, with Bing at 4.98%, Yahoo at 1.39%, Yandex at 1.34%, DuckDuckGo at 0.76%, and Baidu at 0.55%.
Google’s share has fluctuated between roughly 89% and 93% since 2015. It dipped below 90% in each of the final three months of 2024 and again in February 2026 before ticking back above that line in…

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