I’ve been putting this one off.
Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an entire professional class reshuffles its vocabulary to match whatever acronym landed that quarter. I wrote recently about how AI content scaling is just content spinning with better grammar – the tools change, the qualitative wall doesn’t. The acronym cycle…
