Coffee is personal, and rarely do two people make or take it the same way. You might crave the punch of a dark roast or lean toward something subtle and complex. Some take it iced, espresso-style with a drop of foam or lukewarm with skim milk (please, no).
Ultimately, the best cup of coffee is the one you enjoy, but making coffee is a matter of chemistry, and some brewing methods objectively extract more nuanced, well-rounded flavors than others.
Nearly every coffee pro I consulted was aligned.
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