There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance.
Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held performance back before. This view ignores how search works and overlooks the lasting impact of previous decisions.
Quick wins can still exist, but they should be seen as small steps rather than complete solutions. Changes such as improving page titles,…

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