It’s quite exciting times at Xbox right now.
Xbox has a new CEO and a new mandate, joining Windows 11 in prioritizing user feedback. Microsoft all up has been neglecting its customers for some time, arguably distracted by partially the big Activision-Blizzard acquisition, and now artificial intelligence. That seemed to end with 2026, as CEO Satya Nadella delegated some business operational roles to “CEO of Commercial Business” Judson Althoff, to give more focus on Microsoft’s product ambitions.

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