New Delhi [India], April 07: For Indian e-commerce, delivery reliability is essential. It drives customer satisfaction, repeat purchases, and profits. One failed delivery costs more than just logistics fees; it risks future orders.
Most small and mid-sized sellers pick a single courier and absorb losses when it falls short. This approach becomes riskier and more costly as the business scales.
Shiprocket and other aggregators solve this by combining multiple couriers, automating…

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