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AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new usability study of 185 documented purchase tasks shows that 74% of AI Mode final shortlists came directly from the AI’s output – no external check, no triangulation, no second opinion.
This analysis will cover:
- How the comparison search phase has collapsed.
- What this means for brands competing in categories with high competitor AI Mode saturation.
- The three…

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