Artificial intelligence (AI) is driving a step-change in content production, with costs falling by up to 60-70% and timelines shrinking, according to Vijay Subramaniam, Group CEO and Founder of Collective Artists Network.
In an interaction with CNBC-TV18, Subramaniam said AI is not just improving efficiencies but fundamentally reshaping how large-scale content, especially in mythology and fantasy genres, is produced.
“Something that would traditionally take weeks across design, pre-visualisation, and VFX can now be done in a matter of days with a…

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