Google keeps coming back to the same message this year: your AI is only as good as the data feeding it.
That message has shown up across the Ads Decoded podcast, Data Manager updates, tagging guidance, partner integrations, and now even developer-focused content like the Ads DevCast podcast. It seems to reflect a broader shift in how Google expects campaigns to be built and optimized.
The issue is not that advertisers lack data. Most accounts have plenty of it. The problem is how that data has been structured, selected, and fed into bidding systems…

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