New Delhi [India], April 13: Amazon is scaling its India-born quick commerce strategy to global markets, with Jefferies projecting up to 25% growth in order volumes. The move signals a broader shift in e-commerce from convenience to immediacy as rapid delivery models reshape consumer expectations worldwide.
So here’s the thing about Amazon: it rarely just copies a trend. It usually absorbs it, reshapes it, and then quietly pushes it somewhere bigger. And now, that whole quick commerce playbook that kinda exploded in India? Yeah,…

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