New Google Spam Policy Targets Back Button Hijacking

April 13, 2026

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Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two months to make changes.

Google published a blog post explaining the policy. It also updated the spam policies documentation to list back-button hijacking alongside malware and unwanted software as a malicious practice.

What Is Back Button Hijacking

Back button hijacking occurs when a site interferes with browser navigation and prevents users from…

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Search Engine Journal

New Google Spam Policy Targets Back Button Hijacking

April 13, 2026

, Published By Search Engine Journal

Tech

Google published a blog post explaining the policy. It also updated the spam policies documentation to list back-button hijacking alongside malware and unwanted software as a malicious practice.