The quarterly business review is upon us. We pull reports from Google Analytics 4, Search Console, Google Ads, and customer relationship management, and we find that none of them match. In fact, despite being connected to the same campaign and focus, they are quite different.
This is work done, data collected, and reported back to us from multiple platforms that are tracking for the same campaign, same time period, and yet giving us different numbers.
This isn’t a new issue, but in my experience, it’s becoming a bigger issue.
Privacy changes,…

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