New Delhi [India], April 16: Customer acquisition costs for Indian D2C brands have tripled since 2021. Conversion rates, however, remain flat. The gap points to a familiar but overlooked problem: what happens after a customer clicks “Add to Cart.”
For years, checkout was treated as a technical step. Today is the decisive moment when intent either becomes revenue or quietly disappears. Shiprocket, one of India’s largest commerce enablement platforms, is positioning its checkout…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)