(L-R) Akshat Raghava, Co-founder & Prashant Gupta, Founder at Beryl Agency
New Delhi [India], April 16: India’s mid-market manufacturers are exporting more than ever, now accounting for 48.55 percent of the country’s total merchandise exports in FY25, according to Ministry of MSME data.
Yet a growing number of businesses in the Rs 20 to 200 crore turnover bracket are losing international contracts, formal credit, and senior talent not because of product quality or pricing, but because their brand presentation does not reflect…

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