The European Commission has sent preliminary findings to Google outlining proposed measures requiring the company to share search data with third-party search engines under the Digital Markets Act (DMA).
Under the proposal, Google would be required to provide access to key search data, including ranking, query, click and view data, on fair, reasonable and non-discriminatory terms. The move is aimed at enabling rival search engines, referred to as “data beneficiaries”, to optimise their services and better compete with Google Search.
The proposed…
