Amidst an antitrust battle with the US government, Apple is exploring ways to reduce its reliance on Google and potentially replace Google Search with its own search engine. The company has been experimenting with search in various services and has a large search team led by former Google executive John Giannandrea. Apple has also acquired AI and search technologies, indicating its efforts to improve search capabilities. While Apple’s senior vice president testified that Google’s search is the best, this move may be a way to protect Apple from potential legal issues and the risk of losing billions of dollars if Google’s partnership is jeopardized.
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Apple may have plans to rival Google in this ‘multi-billion dollar’ business
Amidst an antitrust battle with the US government, Apple is exploring ways to reduce its reliance on Google and potentially replace Google Search with its own search engine. The company has been experimenting with search in various services and has a large search team led by former Google executive John Giannandrea. Apple has also acquired AI and search technologies, indicating its efforts to improve search capabilities. While Apple’s senior vice president testified that Google’s search is the best, this move may be a way to protect Apple from potential legal issues and the risk of losing billions of dollars if Google’s partnership is jeopardized.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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