China’s virtual reality (VR) market has seen a significant decline, with shipments dropping by 56% YoY in H1 2023, compared to the global market’s 39% drop. Factors contributing to the decline include Pico’s scaled-back marketing efforts and the lack of compelling applications and content ecosystem. However, there is buzz around Apple’s upcoming MR headset, the Vision Pro, inspiring local companies to invest in R&D. Chinese smartphone OEMs are also re-evaluating their stance on AR/VR headsets.
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How Apple, Meta may ‘save’ China’s suffering virtual reality market
China’s virtual reality (VR) market has seen a significant decline, with shipments dropping by 56% YoY in H1 2023, compared to the global market’s 39% drop. Factors contributing to the decline include Pico’s scaled-back marketing efforts and the lack of compelling applications and content ecosystem. However, there is buzz around Apple’s upcoming MR headset, the Vision Pro, inspiring local companies to invest in R&D. Chinese smartphone OEMs are also re-evaluating their stance on AR/VR headsets.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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